Led end-to-end development of 10+ Demand-Side (DSP) and Supply-Side (SSP) platform partner integrations by gathering partner requirements, collaborating with cross-functional teams, and creating custom ad server, management, and reporting features to ensure seamless partnerships and drive revenue growth

Enhanced Sabio SSP capabilities by developing end-to-end ad server, management, and bidding algorithm support for DSP VAST Tag integrations, resulting in 2+ DSP integrations and dynamic management control over individual demand attributes

Optimized bid-stream data Apache Kafka consumers in Java, resulting in an 85% reduction of MySQL database deadlocks, 415% increase in consumer throughput, and 18% reduction in AWS EC2 instance costs by using in-memory unique key caching, record aggregation, optimized consumer configurations, and performance testing

Enabled 35 ad creatives to serve by developing ad server, management, and REST API support for a custom video media type, aligned with VAST and OpenRTB protocols, using C, Apache HTTP, Angular, Spring Boot, JPA, Hibernate, and SQL

Streamlined QA testing for ad server, management, and reporting pipelines, resulting in a 42% reduction of AWS EC2 instance costs, by configuring an on-demand staging environment using Shell Script and AWS CLI, enabling engineers to dynamically spin up/down pipelines for testing and replicate real-time production traffic via AWS VPC traffic mirroring

Developed and automated analytics reporting from processed bid-stream data using Python, Apache Airflow, Apache Spark, and AWS EMR, providing Account and Campaign Managers with actionable insights to enhance campaign optimizations

Utilized JSON Web Token, Spring Security, and Angular Route Guards technologies to establish user authentication and role-based access control to the ad operations dashboard and API, enforcing fine-grained permissions and guaranteeing secure feature and data-specific roles for different types of users

Enhanced an open-source user consent string decoder library (iAB Europe TCF v2) in C by implementing support for evaluating additional bitmap sections and integrating it into ad server functionality, improving audience targeting capabilities and optimizing United Kingdom ad serving

Created an internal Android app in Java that leverages the Google IMA SDK and customized AdButler SDK to streamline previewing of 20,000+ ad creatives on mobile devices, improving testing efficiency. Collaborated with the CTO to define app functionality and ensure optimal SDK integrations

Built and automated a Python script using Apache Airflow to scan 450+ active ad creatives daily for performance and brand safety metrics, enhancing ad security and partner trust. Worked with the Executive VP and CTO to define integration requirements for third-party ad scanning API usage

Developed ad server and management support for an OpenRTB video start delay filter, improving video ad serving performance by 4%

Acquired business and technical acumen along with personal growth and professional development across 80 hours of self-paced online learning lessons and activities over 4 weeks.

Accomplished entry-level training in human resources, finance, advertising, media and technology, communication, and leadership.